Rental Marketing How To – Seattle Property Management Advice

By Jay

"Listen to audio version"
2:36


Rental advertising has evolved from placing nickel ads in the classified section of local newspapers to major marketing campaigns on a variety of platforms, including websites and social media. This is a critical part of finding a good tenant and minimizing your vacancy time. You need to get your property in front of as many prospective tenants as possible. Posting a sign in your yard or window is one good plan – you’ll get the attention of potential residents who happen to be driving or walking through the neighborhood. Make sure your sign includes your contact information and specific details like price and number of bedrooms. However, to really maximize your rental marketing plan, you need to go online.

Advertising Online

In the modern internet age, online advertising is where rental properties are searched for and found. You need to have an online presence, otherwise no one is going to notice that you have a home for rent. Make sure you get to know the most popular rental sites, including Craigslist, Trulia and Zillow, and other sites like HotPads.com and Rentals.com. Some of these sites are free, but others will charge a fee. If you’re working with a property manager, you’ll have your listing on their site as well, and you can also benefit from the syndication of your ad, providing more exposure.

Using Photos and Videos

Photos and video tours have become increasingly important in rental advertising. You need to have a good number of pictures, and they need to be professional. There should be photos of the front and back of the property, as well as details like the master bedroom, the bathroom, the kitchen, and the living space. A video tour will allow someone to feel like they are there, and you can use it to point out the home’s best features.

Showings and Applications

When your rental marketing plan is working, you’ll have people calling with questions or to schedule a showing. Many Seattle property management companies have technology that allows people to set up a showing online. When you have someone interested in your property, be sure to follow up with them. Don’t let calls and emails go unreturned. Be proactive, schedule an open house, and get as many people a possible looking at your property.

Rental Marketing How To Seattle Property Management Advice

During showings, talk about your rental requirements and the application process. It’s an excellent time to do some pre-screening.

If you have any questions about rental marketing or how to advertise your property, please contact us at Real Property Associates. We’d love to tell you more.

Next Post

    Latest Posts

    Miniature model of the house, keys, and money on a yellow background, rental property ROI concept.

    What Rental Property ROI Should Owners Expect in 2025?

    Read Full Post
    A woman speaking with a contractor

    Rental Property Upgrades That Keep Tenants Happy and Boost Rent

    Read Full Post
    A woman holding a model of a house

    What Kind of Insurance Coverage is Needed for Rental Properties?

    Read Full Post
    A magnifying glass next to a house

    Property Inspections Guide: Protect Your Investment Long-Term

    Read Full Post

    Subscribe To
    Receive The Latest News

    Similar Posts

    By Jay  |  Feb 9 2017

    Preventative Rental Property Maintenance Advice for Your Seattle Home

    Maintaining your rental property effectively will help you preserve its condition and increase your ...

    By Jay  |  Apr 2 2024

    Get Your House Ready to Rent to a Tenant | Seattle Property Management

    If you’re an investor buying a home specifically for this purpose, getting your house ready to rent ...

    By Jay  |  Jan 18 2017

    Best Rental Improvements for Top Dollar Rent in Seattle

    To earn top rent in the Seattle market, you need to provide a property that’s desirable and modern. ...